The campaign should be launched with a press release from Adobe as well as using the Adobe digital marketing media channels. Adobe could use their Creative Cloud Twitter page to tweet about the campaign, add the ident and a link to further information. Then pin that tweet to their page so it stays as the most view able tweet like below.
The launch of the campaign should also include a bigger emphasis and focus on educational institutes promoting it.
Student Focus Launch Ident
Student Focus Launch Logo
Launch Campaign Details
- This is a 12 month campaign starting on January 1st 2017 and ending 31st December 2017.
- Anyone that signs up in January will have the chance to be chosen at random in February and then their article and focus page will be published for the duration of May. I’ve changed this so it gives people 3 months to produce work for their article instead of 1 month.
- The final published article will run until the end of April 2018.
- New student customers only have the chance to be chosen in the month after sign up.
I think the last point makes it as fair as possible. If you were eligible all year round someone who signs up in February is going to have a lot more chance than if they signed up in November for example.
The reason behind doing it like this is to give everyone the fairest chance of being selected. It also allows Adobe a few weeks to contact the individual and do the article.
New eligible customers will lose their unique colour at the end of the next month following sign up and the logo will return to the standard logo with the Adobe colour theme, red and blue.