The pack I downloaded from D&AD for the Adobe Creative Cloud brief doesn’t appear to contain any files that are suitable to start designing digitally with.I did check the folder and opened the Creative Cloud Logo RGB Stacked .eps file into Photoshop but I remember it not being in separate layers. Maybe I just had to mask out what I want to use as I only want to use the CC shape for one of my designs.
I did however find a website called World Vector Logo (https://worldvectorlogo.com) where you can download vector logos of the brands you love. I have downloaded the Adobe Creative Cloud logo from this site and will be seeing how it works.
It downloads as an SVG file. Scalable vector graphics is an XML based vector image format for two dimensional graphics. It has support with interactivity and animation so should be just what I need. I will start designing the 2 logos I have chosen from my sketches and explain which file I used for the creation.
Attached in this post are the answers Andrea gave me to the questions I asked her about my designs and the processes I could use to carry out the logo creation and motion graphics animation. Andrea is a friend with expertise in After Effects from the Creative Media Technologies course I am studying.
Each creative wave could be each element of the design process. Not yet sure how I could show this. Maybe instead of the turquoise colour I include the idea from my other logo design with all the colours from the Adobe Creative Cloud applications.
Animation Design ideas
The creative waves start outside and all meet in the middle where the red Creative Cloud logo appears through a particle system.
The Creative Cloud logo appears before the waves do. These act to promote the creativity and applications that the Creative Cloud offers you. The creative mind waves then emit from the Creative Cloud logo.
After getting feedback from my tutor and speaking with him I have decided to pursue designs 4 and 5 for my project. He thinks these are the best designs to go with and I agreed as I thought the launch campaign and idea behind design 5 was something that I could achieve and would also be interesting to see.
Moving forward I need to have a think about what the brainwaves in design 4 could mean and how they work in an animation. Design 5 with all the Adobe application colours is already planned out and I know how to go about working with that design.When I’ve done this I will do an initial storyboard for the animation.
I have emailed a friend from my course to ask her for advice on how to design and animate the brainwave design.as i’m not sure about the best way to do it. Below is a screenshot of the email I have sent her and the document with the questions on it.
Here are 7 sketches I have done for some logos. On a few of them I have tried to implement a blue/turquoise colour after what I read about it enhancing creativity. Being a service for the worlds most creative applications I thought the most creative colour could add something to the logo design.
Design number 5 is linked to the logo idea explanation in the screenshot below.
This idea is the one I think I want to use but I first need to speak with my tutor Jools about it to see if it is possible.
The idea behind it is the outline surround the CC in Adobe’s current logo is masked outwards 42 times (this is how many applications I believe are on desktop and mobile devices but I could be wrong). Each Adobe application has a different coloured icon so if I animate each masked outline as they each has a different colour matching each application.
This would look amazing for a short advertisement in a motion graphics animation in my personal opinion as it would be moving very quickly. It would keep people watching as they would want to see what the shape was forming.
42 different coloured shapes changing quickly to the end logo. 0.25 seconds each flash of the colour would make a 10.5 second animation with the end logo holding with the Adobe Creative Cloud text showing and potentially a slogan I have thought of.
The slogan I have thought of is ‘What will you create today?’. I think it promotes people to be creative by asking the question and also motivating people.
The launch campaign behind this idea is everyone who signs up for the Creative Cloud package with all applications gets their own personal and unique CC logo with a different colour variation to anyone else who has signed up. Everyone with their own unique coloured logo could be added to a creative cloud group on social media where they can upload work they have made or links to their portfolios for example. Then every month Adobe choose someones work to promote or Adobe could use it in some way. This could increase with the more people who sign up to their service.
This is just an idea and may not be possible but I will speak with my tutor Jools about it early next week.
Looking at changing the shade of red in the Creative Cloud logo I have created a mood board with different red background and used Adobe Kuler to analyse the colours and create a colour palette. Adobe Kuler is an application online where you can import and image and it will create a colour palette from that image. Below is the mood board I made and my custom colour palette.
This is the custom colour palette I made from the mood board. I have taken note of each RGB value so I am able to get each exact colour if I choose to use them. Below are the different colour schemes that Adobe Kuler made.
The Effect of Colours
“Blue boosts creativity, whilst red enhances attention to detail”
Through carrying out research into which colours promote people to be more creativity I came across an article where a University of British Columbia study looks at what colour most improves brain performance and receptivity to advertising.
“The study, which could have major implications for advertising and interior design, finds that red is the most effective at enhancing our attention to detail, while blue is best at boosting our ability to think creatively.”
Red was found to boost performance on detail-oriented tasks such as memory retrieval and proofreading by as much as 31 percent compared to blue.Blue did however prompt twice as many creative outputs as when under the colour red. This was tested on creative tasks such as brainstorming.
Blue encourages people to think outside the box and be creative which I find very interesting regarding this project. The Adobe Creative Cloud gives you the world’s best creative apps so integrating a shade of blue into my design of the new logo is something I will look into doing.
Another article I have read also says that turquoise is the colour you want to go for to promote creativity. According to research by facilities management from Principio, turquoise came out on top as the shade that helped to ‘stimulate new ideas’ and boost motivation.
It’s also stated that paler shades of blue can make the body create chemicals in the body that are calming and that the colour red can boost enerfy levels and promote ambition and determination.
From the previous research into dynamic brands and in particular Casa de Musica and MIT Media Lab it has given me a few ideas of how to redesign the Adobe Creative Cloud logo.
Each application Adobe offers in the Creative Cloud package has a different colour assigned to it.
Following through with dynamic branding and keeping the CC logo the same shape as originally my idea is to create a pattern or background for the Creative Cloud logo involving every colour that is associated with each application Adobe offer.
I counted 42 different applications (28 desktop 14 mobile) and would then have to work out how many different variations of the logo background there could be. For example if I created a 4 x 6 pattern of colours how many different patterns would there be. I still need to find out a way of working this out but it could be that everyone who purchases the Creative Cloud package with all applications gets their own distinct logo identity.
Another idea could be for the Creative Cloud logo to change colours every time you load up the application.
All the colours could make a motion graphics animation look very creative, young and exciting which is the aim for this project.
Everyone having the same colours but in a different pattern on the Creative Cloud logo could relate to the connectivity of the service and the fact that anyone can work together at any time on a project with the application being accessible across desktop, tablet and mobile devices.